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Case studies
Paideia takes its name from ancient Greek, meaning “a system of broad cultural education”. Founded by Isabelle Waring, Paideia sets out to support young learners through the school admissions process - and her unique method has resulted in 100% of students securing their school of choice. Paideia places an emphasis on fundamental skills and abstract thinking, with a belief that by broadening the mind, opportunities available for students will similarly expand. And it would appear, that their theory is spot on. It’s been referred to as a superior EdTech product, a disruptive offering to the market, and a much-needed business for struggling students.
In Paideia’s mission to aid the education of its students, it was crucial that the business had a robust legal framework related to data protection. This necessitated an up to date privacy notice and terms of service that accurately reflected the actions Paideia would take to meet with data protection obligations. This was with the intent of supporting young learners with entry applications into private schools and grammar schools. This included how it shared personal data with private schools and grammar schools.
As Paideia’s services are used by children, it needed to be able to communicate changes in how information was collected, used and shared, in a way both children and their parents would understand.
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We've been with Paideia from the outset. We helped them get started by providing compliant T&Cs from the day they first launched, so we were already familiar with the business model.
For this particular project, Paideia needed a legal partner that intimately understood the data protection requirements of a startup in the EdTech space. Not only that, but Paideia needed a firm that could balance legal obligations with crystal clear communication that could be understood by adults and children alike.
We provided Paideia with up to date terms of service and a privacy notice that referenced existing documents. We also took the time to talk through how Paideia operated within the education sector and how the private school and grammar school application process worked in practice, to ensure that the documents reflected reality and did not talk in legal abstract.
Backed by expert legal advice and new EdTech-focused terms of service, Paideia could continue helping young learners navigate the application process for schools and grammar schools. By considering data protection and the sharing of personal data from the outset, Paideia was able to provide its service in a legally compliant manner. By leveraging accurate, compliant, and clear documents, Paideia was able to avoid legal stumbling blocks and a delay in onboarding new users.
I love what EdTech represents: knowledge more accessible to all and a better learning experience for everyone involved. Data protection absolutely shouldn’t get in the way of that – it’s here to help, not hinder, what EdTech is all about.
Jessica Clark, Data Protection Solicitor
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