Alice founded Plume in 2020 to create a law firm that does things differently. Tackling each stereotype head-on, she is on a mission to build a forward-thinking, innovative legal services firm which puts people at the heart of everything it does.
In addition to supporting clients with their employment needs, Alice is responsible for the overall strategic direction and success of the business. She oversees all sales and marketing activities, and works closely alongside the lawyers to ensure we provide an excellent client service.
Alice is also the author of (Out)Law: From Teenage Mum to Legal Trailblazer.
Education & Certifications
Having negotiated against Alice personally, we were confident of her legal skills and commercial acumen. They immediately submersed themselves into our business, acting as an extension of our legal team. They worked incredibly hard, are friendly, approachable and above all could always be counted on to retain a sense of humour.”
“Plume is anything but your traditional law firm. We found the lawyers to not only be experts in their fields, but dedicated to understanding our business, which is so important to finding innovative solutions to the problems that we bring to them. Every single person I’ve met at Plume has been a delight to work with, and that just makes all the difference. I really do feel in very good hands working with Plume.”
We worked with the team on various employment matters including drafting our first employment contract template and offer letter, privacy notice for our employees and contractors and a staff handbook. We are so impressed with how personable and professional the team are, and we don’t hesitate in recommending them to our own clients.
It’s just the entire way that Plume does business. I’ve never felt forgotten, I’ve never felt that someone else is too important, everyone’s so nice and everyone puts in 100% of the effort. Working with Plume is a real pleasure.
Great working with the team on our Data Protection work. They were quick and understood our needs and responded swiftly with a quote and timeframe to deliver. In addition the team were able to have a follow-up call to clarify points and provide a better understanding to ourselves. They were able to amend and make changes following this second call which was very helpful. Very much looking forward to working with them again. Great work!
Our favourite thing about working with Plume is it doesn’t feel like we’re working with a law firm but rather an extension of our own team. The lawyers have become so embedded in our business, so commercially focussed and so tuned to our risk appetite and way of working
The best thing about working with the Employment team is the prompt guidance and support they have given with sensitive and complex issues. They offer professional and diligent advice as well as being incredibly genuine and encouraging. It is reassuring to know they are on hand to help at all times.
Rachael is commercially focussed, and her investment in taking the time to get to know our business means she takes a pragmatic, human-centric approach to negotiations. She proactively gets her head around the particular priorities and constraints on each engagement, meaning she hits the ground running adding value while being able to move at pace.
Everyone internally has been incredibly impressed with your work and I'm sure we will want to continue working together long-term.
I worked with the Employment team to resolve an employment issue and they couldn't have been more supportive during what was an incredibly stressful and upsetting time.They did an amazing job making a complicated process so straightforward and I felt informed and reassured every step of the way. Everyone I spoke to was professional, friendly and responsive.
Plume is quite clearly the best law firm in the history of the universe. With trademark protections bestowed upon us by your godly lawyers, we'll be able to focus on what we do best.... developing awesome medical technology for the blind community.
Quickly understood my requirements, carried out a thorough review of the facts and produced a user-friendly reference document tailored to my business which demonstrated a strong grasp of the commercials. Take on was pain-free and everyone was friendly and responsive. Would recommend.
Excellent firm. Professional and ideal for start-ups.
The team have supported us with day-to-day and strategic legal advice throughout the year. We're grateful to them for stepping up to support us through this important milestone in MyTutor’s development and for their commitment in getting the deal over the line.
From the moment we were introduced we couldn’t have been happier with the quality of services provided. Even though this was our first sale, we felt comfortable with the whole process which they explained so clearly and were always highly commercial, efficient and pragmatic. We wouldn’t hesitate to recommend Plume to anyone buying or selling their companies, especially to those people looking to sell their Amazon FBA business. Thank you team!
Great working with the folks at Plume. The quality of their work was top notch, their communication was effective and overall happy with the services provided.
It was a delight working with you on the Cauldron spin out. The overall nature of the deal was complex, time consuming and needing a lot of negotiation but it was refreshing to work with lawyers who seemed to have a new world feel about them that I think must be rare in the legal world. I look forward to working together again as Cauldron grows over the years to come.
You are without a doubt the COOLEST law firm ever, and we love working with you! <3
They're doing amazing stuff on social media and standing out from the crowd. This is a gold standard in disruption.
You are continuing to shape the legal industry to be more creative, compassionate, and (most significantly) human. Keep breaking down barriers - your reach is further than you may realize 🦩
Plume have been nothing short of fantastic. We needed documentation for our raise that took into account quite a few complexities that would have been time intensive to create in self serve legal platforms. Their full service saved us so much time and they made sure to explain everything they were doing, why, and answer all of our questions in a really responsive timeframe. If you've read this far, you're probably thinking "sounds expensive" - well, yes, they were a little bit more expensive than SeedLegals would have been, but not by much at all. For the quality and full service, it's more than worth it and one of the best decisions we've made in the run up to our raise. Our advice is look no further!
The team have come on board to support MyTutor, a fast growing EdTech business which previously had no in-house legal resource. The team have made a hugely positive difference in a short space of time and we feel incredibly supported by the team, who offer a commercial, low fuss and highly responsive service
In fast-paced companies having highly communicative, down to earth, and proficient legal counsel is a must and during my time as an entrepreneur I’ve worked with a lot of lawyers from many firms. My experience with the team has without a doubt been the best. As a CEO in the high growth tech startup sector, my experience of legal work had been one of stress, complication, and unnecessary expense until I met the flock.
Plume are a wonderful, professional and caring law firm. The communication and attention to detail we received by them in dealing with our case was brilliant. I will definitely be using them again for future needs.
The team provided excellent leadership and support throughout our funding process. In particular, they provided comprehensive ownership and management of the close process for AccelerComm, providing excellent, professional guidance from start to finish and enabling AccelerComm to focus on growing core business growth