Ads & Social Media

Most businesses will use advertisements and social media to some extent to grow their business. This could be as simple as using social media as a form of advertising or using brand ambassadors on a more formal basis.  It's really important that the legal implications and obligations are understood to ensure compliance with the law and regulations.

What should you be thinking about if you use Ads and Social Media in your business?  

There are laws and regulations that apply to the use of advertisements and social media in the UK.  As a business it will be your responsibility to make sure you can comply with these laws and regulations. For example, there are rules regarding running prize competitions in certain circumstances.  There are also rules when it comes to using ambassadors and influencers and how these advertisements are displayed. Therefore, it is important to understand the parameters in this area if it is a part of your day-to-day business to minimise any risk of non-compliance.  

What kind of agreements might I need to have in place?

The type of agreement you need to have in place will very much depend on the circumstances and the relationship you may have with another party who is involved in a commercial arrangement. This could include brand ambassador agreements; talent management and agency agreements; social media policies; content usage rights and licence agreements; brand use agreements; or prize and competition terms and conditions.  

The main purpose of any agreement in respect of advertisements and social media use is to establish a mutual understanding of each parties obligations and will set out what the parties will do if things do not always go to plan – having this in writing is essential as a document trail and something legally binding that both parties can rely upon.  

How can we help?

We can also advise in respect of advertising regulations from a UK perspective, for example the CAP Code. specialise in providing cost-effective legal solutions clearing your path to success, which means our bread and butter lies in crafting, reviewing, and dissecting commercial contracts including agreements relating to the use of advertisements and social media. We support the likes of Onfido, Multiverse, and Truelayer - ensuring they can build and bolster their commercial relationships.

In need of support from commercial contract lawyers in the UK? Get in touch with our commercial contract team. 

How to get started

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