Most businesses will use advertisements and social media to some extent to grow their business. This could be as simple as using social media as a form of advertising or using brand ambassadors on a more formal basis. It's really important that the legal implications and obligations are understood to ensure compliance with the law and regulations.
What should you be thinking about if you use Ads and Social Media in your business?
There are laws and regulations that apply to the use of advertisements and social media in the UK. As a business it will be your responsibility to make sure you can comply with these laws and regulations. For example, there are rules regarding running prize competitions in certain circumstances. There are also rules when it comes to using ambassadors and influencers and how these advertisements are displayed. Therefore, it is important to understand the parameters in this area if it is a part of your day-to-day business to minimise any risk of non-compliance.
What kind of agreements might I need to have in place?
The type of agreement you need to have in place will very much depend on the circumstances and the relationship you may have with another party who is involved in a commercial arrangement. This could include brand ambassador agreements; talent management and agency agreements; social media policies; content usage rights and licence agreements; brand use agreements; or prize and competition terms and conditions.
The main purpose of any agreement in respect of advertisements and social media use is to establish a mutual understanding of each parties obligations and will set out what the parties will do if things do not always go to plan – having this in writing is essential as a document trail and something legally binding that both parties can rely upon.
How can we help?
We can also advise in respect of advertising regulations from a UK perspective, for example the CAP Code. specialise in providing cost-effective legal solutions clearing your path to success, which means our bread and butter lies in crafting, reviewing, and dissecting commercial contracts including agreements relating to the use of advertisements and social media. We support the likes of Onfido, Multiverse, and Truelayer - ensuring they can build and bolster their commercial relationships.
In need of support from commercial contract lawyers in the UK? Get in touch with our commercial contract team.
Rachael is a diamond and very intelligent. She has a lovely style and an efficient, commercial & more collaborative approach to advising clients. It's also reassuring to know that Rachael is a former litigator so you know you are getting all-round excellent commercially sound advice. Highly recommended!
Having negotiated against Alice personally, we were confident of her legal skills and commercial acumen. They immediately submersed themselves into our business, acting as an extension of our legal team. They worked incredibly hard, are friendly, approachable and above all could always be counted on to retain a sense of humour.”
Rachael is commercially focussed, and her investment in taking the time to get to know our business means she takes a pragmatic, human-centric approach to negotiations. She proactively gets her head around the particular priorities and constraints on each engagement, meaning she hits the ground running adding value while being able to move at pace.
“Plume is anything but your traditional law firm. We found the lawyers to not only be experts in their fields, but dedicated to understanding our business, which is so important to finding innovative solutions to the problems that we bring to them. Every single person I’ve met at Plume has been a delight to work with, and that just makes all the difference. I really do feel in very good hands working with Plume.”
It’s just the entire way that Plume does business. I’ve never felt forgotten, I’ve never felt that someone else is too important, everyone’s so nice and everyone puts in 100% of the effort. Working with Plume is a real pleasure.
Our favourite thing about working with Plume is it doesn’t feel like we’re working with a law firm but rather an extension of our own team. The lawyers have become so embedded in our business, so commercially focussed and so tuned to our risk appetite and way of working
The best thing about working with the Employment team is the prompt guidance and support they have given with sensitive and complex issues. They offer professional and diligent advice as well as being incredibly genuine and encouraging. It is reassuring to know they are on hand to help at all times.
Everyone internally has been incredibly impressed with your work and I'm sure we will want to continue working together long-term.
Plume is quite clearly the best law firm in the history of the universe. With trademark protections bestowed upon us by your godly lawyers, we'll be able to focus on what we do best.... developing awesome medical technology for the blind community.
Quickly understood my requirements, carried out a thorough review of the facts and produced a user-friendly reference document tailored to my business which demonstrated a strong grasp of the commercials. Take on was pain-free and everyone was friendly and responsive. Would recommend.
Excellent firm. Professional and ideal for start-ups.
The team have supported us with day-to-day and strategic legal advice throughout the year. We're grateful to them for stepping up to support us through this important milestone in MyTutor’s development and for their commitment in getting the deal over the line.
We currently use Plume for our small business and have had a great experience! They are knowledgeable, professional and answer in a timely fashion. Would recommend!
Great working with the folks at Plume. The quality of their work was top notch, their communication was effective and overall happy with the services provided.
You are without a doubt the COOLEST law firm ever, and we love working with you! <3
They're doing amazing stuff on social media and standing out from the crowd. This is a gold standard in disruption.
You are continuing to shape the legal industry to be more creative, compassionate, and (most significantly) human. Keep breaking down barriers - your reach is further than you may realize 🦩
The team have come on board to support MyTutor, a fast growing EdTech business which previously had no in-house legal resource. The team have made a hugely positive difference in a short space of time and we feel incredibly supported by the team, who offer a commercial, low fuss and highly responsive service
Plume are a wonderful, professional and caring law firm. The communication and attention to detail we received by them in dealing with our case was brilliant. I will definitely be using them again for future needs.
The team provided excellent leadership and support throughout our funding process. In particular, they provided comprehensive ownership and management of the close process for AccelerComm, providing excellent, professional guidance from start to finish and enabling AccelerComm to focus on growing core business growth